Project: YDI Yoshfe Diamonds International
Challenge: Explain how YDI allows customers to choose only the diamonds they want.
Target: Diamond industry buyers, wholesalers
Concept: Present the diamond industry like a third world marketplace with many hucksters pushing dubious wares, and present YDI as the alternative.
Explainer Video Transcript
Buying diamonds for yourself or your customers is difficult. You know what you want. The sellers may have what you want, but they sell them in parcels that they have put together.
To get the diamonds you want, you have to take a lot of product you don’t want or need.
It’s going to take a lot of time to find just what you’re searching for… it’s costly and frustrating to your business.
Unless you go to YDI. YDI sells diamonds to your exact specifications. No more accepting parcels of mixed quality and cut. YDI features a consistent inventory sorted and stocked in over 1500 finely categorized assortments so every diamond you buy is what you want.
With the industries most extensive rough resources and locations in all key markets around the world, YDI specializes in manufacturing “fine make Rounds from 5 points to 1.5cts”
At YDI, it’s about more than just quality product. YDI delivers the same high level of personal service to large volume buyers and smaller businesses too.
What’s the secret? YDI’s unique product assortments coding system, ‘simple, clear and transparent”, the result; your diamond purchase contains exactly the diamonds you want.
Visit one of our offices around the world or place your order from wherever you are, by phone, fax, or online.
Contact YDI and see… how easy it is to get exactly the diamonds you want” and only the ones you want, YDI.