Project: Swipe Thru Advertising Explainer Video
Challenge: Swipe Advertising has introduced technology to allow users of mobile devices to swipe away ads instead of trying to close an ad with the tiny X to reduce accidental clicks. Explain this new technology and how it benefits advertisers, ad agencies, and mobile device users.
Target: Mobile advertisers, Ad Agencies, Mobile users
Concept: Demonstrate the difference between closing an ad on a computer vs a mobile device. Explain how accidental clicks cost advertisers money and frustrate users.
Results: The Swipe technology won the Adweek Project Issac Award in 2013 in the digital category. http://www.isaacawards.com/winners/2013/digital/
Robert Manoff, CEO credits the animated explainer video for helping communicate how his technology can benefit users and advertisers. I can’t take credit for the technology but I do take pride is seeing my work has helped my customer’s business.
Explainer Video Transcript
Let’s face it, web ads are a part of the online ecosystem.
They’re not going away. But the current ad technology was created when we all used a computer and mouse. Want to close an ad?…just click the X.
Today more people are online with touch screen devices like tablets, smartphones.
Trying to click the X on those smaller screens leaves you in a fit of fumbling, fat fingered frustration. That X or “no thanks” button is really hard to click…
if you can find it at all. The result is lots of accidental clicks. It’s frustrating for the user, and costly for the advertiser who pays for those accidental clicks.
Did you know about 40% of clicks are accidental or fraudulent. It really skews the analytics. These ads just weren’t made for the smaller touch screens.
Swipe Advertising is about to revolutionize the online ad industry with Swipe Thru technology. Swipe thru allows a user to engage with the advertisement with a simple swipe, or Swipe thru. Users can still close the ad with the X, but tapping is disabled so the accidental clicks are all but eliminated.
This helps keep those analytics far more accurate.
Advertisers can be more confident that their click-through rates, or Swipe thru rates, are real, making ad placement decisions far more efficient. Swipe Thru technology is built into the code and works with all touch screen devices.
So if a user wants to engage with an ad message, they just swipe thru, and if not they can still just hit the X and not worry about an accidental click.
Visitors are happy, Site owners benefit from a more positive user experience, and advertisers get far more accurate metrics for ad campaigns.
Contact swipe advertising, and to find out how you can add Swipe Thru technology to your site or touch screen ads. Join the swipe revolution today.