Challenge: Promote the astronomy app Starmap with a funny video that generates buzz and increases downloads and purchases.
Target: Amateur astronomers and casual stargazers.
Concept: A humorous imagining of how some historical events might have been different with the knowledge of astronomy learned from Starmap.
Explainer Video Transcript
Throughout history, what happens in space has affected life on earth…
Dinosaurs eating leaves – Meteor impacts earth, dinosaur holds ipad, thought bubble “we’re screwed”
iPhone monolith: (2001 Space Oddesy parody reference)
…but knowledge of the cosmos was hidden from early man. Primative looks at giant iphone, bone clubs him on the head
Ancient astronomers began to unlock the mysteries of the stars.
Egyptians looking at Pyramid blueprints, show they align with stars, group says “Ahhhh.”
The Stars were even used to mark time.
Mayans chiseling calendar, says “world ends in 2011” They all laugh hysterically.
The great explorers used the stars to navigate… but it was an inexact science.
Sailing ships, map, Columbus stands in front of crew, speech bubble says: “Gentlemen, welcome to India!”, Assistant shows him ipad, revealing they are not in India, he whispers, shhhh
Astronomy even challenged our fundamental beliefs.
Galileo with church authorities on a high dais, looking down on Galileo, he points to their thought bubble showing earth in the center of solar system.
In modern science, Starmap would have been very helpful.
Apollo spaceship floating in space, Astronauts inside Apollo spacecraft
Voice and Speech bubble, “Houston, we have a problem” looks at ipad, next speech bubble with voice, “Houston, nevermind”
Just imagine what they could have done with Starmap.
A billion years in the making, Starmap is the most sophisticated astronomy app on this or any other planet. With over 2 and a half million stars, constellations, planets, meteors, and more –and it’s available now for iphone or ipad.